Top 5 Beauty Retail Apps on Android in Europe Q2 2023

The second quarter of 2023 saw interesting trends among the top beauty retail apps on the Android platform in Europe. Let's dive into the performance metrics for the leading apps, highlighting their weekly downloads and active user numbers.

Notino: perfumes and cosmetics experienced a varied trend in weekly downloads, starting at approximately 59K in late March and dropping to around 16K by mid-June, before rebounding to 35K in the week of June 19. Active users also fluctuated, with a peak of around 143K at the end of March, decreasing to about 93K in mid-May, and rising again to 128K by late June.

Douglas – Parfüm & Kosmetik saw a consistent decrease in weekly downloads, beginning at 20K in late March and gradually declining to around 11K by the end of June. Active users followed a similar downward trend, peaking at 124K in early April and dropping to approximately 93K by the end of June.

LOOKFANTASTIC -Beauty Shopping showed steady weekly downloads, starting at 12K in late March and peaking at 17K in early May. However, downloads declined to around 9.8K by the end of June. Active users saw a slight increase from 98K in late March to a peak of 115K in mid-May, before stabilizing around 99K by the end of June.

Sephora - Make-up, Beauty demonstrated a steady rise in weekly downloads, beginning at 6.3K in late March and increasing to 12.6K by the end of June. Active users showed a similar upward trend, starting at 46K in late March and reaching approximately 62K by the end of June.

ИЛЬ ДЕ БОТЭ косметика и духи experienced significant fluctuations in weekly downloads, with a notable peak of 16K in mid-April, followed by a decline to around 4.5K by the end of June. Active users mirrored this trend, peaking at 32K in mid-April and then decreasing to around 22K by the end of June.

These insights indicate varied user engagement and download trends across the top beauty retail apps in Europe for Q2 2023. For more detailed insights and data, visit Sensor Tower.